BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

IDENTITY DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Brand Refresh

See how we refreshed this incredible brand.

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

I have had the opportunity to work with many branding and creative design agencies over the course of my career and I have yet to find one as responsive and as customer-oriented as Cranium Agency. It doesn’t matter what the work might involve with Cranium – whether it be a quick job or a large, complex and involved project – their focus on meeting the customer’s objective within the boundary of a budget always seemed to be in the forefront of their thinking. They approach each project with fresh thinking, working to push and extend the bounds of a brand, but always within the comfort zone of the client. I look forward to using Cranium Agency in the future and will unquestionably continue to recommend them to colleagues whenever the opportunity arises.

Andy Kamlet
Director of Marketing, Microsoft
Did we mention we have over 27 years of helping brands like these rise above their competitors?
FRx Software
Eplexity
Freedom Service Dogs
Pioneer
Inline Health
Splish Splash Car Wash
Bic Pen
Thomson Micromedex
Smart-Girl
Bright Community Trust
PSTC - Pressure Sensitive Tape Council
Ultimate Sailboats
PMI
Richfield Hospitality
Kokopelli Mexican Grill
Five Points Business District
COPD
Denver Housing Authority
WhiteWave
Regional West Health Services
Maytag
Rodizio Grill
J3K Strategies Group
Thombert
Studio Cabello
Bona
Knowledge Universe®
Young Professionals of Tampa Bay
CIRSA
Basil Doc's
EPS Settlements
Principal Financial
Citi Community Capital
Utopia
InterMountain
Microsoft®
Rashid Pharmacy & Wellness
Spavia
First Data
Viaero Wireless
Aldo Leopardi
CYKO
Leashables
Car Wash Express
xybix
Benedict Park Place
Truven Health Analytics
Ken's Reproductions
Wells Fargo
Fathom Events
Davis Islands Civic Association
IHS International
American Lung Association
JR Pharmacy Services
Aventura
iBehavior
Massey Ferguson
Gogo
Kinsley Meetings
Santa Claran Hotel & Casino
Laser Technology
Gates
NCM
ElevatePoint