BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

IDENTITY DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Brand Refresh

See how we refreshed this incredible brand.

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

Cranium was an outstanding partner for Toeroek’s first project for the Department of Defense. With a quick turnaround schedule, Cranium assigned a professional staff who contributed creative ideas and a winning approach to our important presentation. Toeroek’s client commented that this was the most professional presentation they had ever had. The multimedia presentation exceeded their expectations. Our success was in large part because of Cranium’s excellent graphics and videos which held the audience’s attention during a very technical briefing. Thank you, Alex and staff!

Donna Toeroek
Principal, Toeroek Associates, Inc.
Did we mention we have over 27 years of helping brands like these rise above their competitors?
Ken's Reproductions
Freedom Service Dogs
Pioneer
Principal Financial
COPD
Eplexity
Bona
Citi Community Capital
IHS International
Thomson Micromedex
Knowledge Universe®
Fathom Events
Truven Health Analytics
Thombert
Denver Housing Authority
Ultimate Sailboats
Aldo Leopardi
Viaero Wireless
Spavia
Wells Fargo
Inline Health
Kinsley Meetings
J3K Strategies Group
EPS Settlements
ElevatePoint
CIRSA
Gates
Five Points Business District
Richfield Hospitality
PMI
Basil Doc's
Microsoft®
Studio Cabello
Utopia
Gogo
Davis Islands Civic Association
Young Professionals of Tampa Bay
Santa Claran Hotel & Casino
American Lung Association
First Data
Massey Ferguson
Kokopelli Mexican Grill
WhiteWave
xybix
Car Wash Express
Bright Community Trust
Laser Technology
Rashid Pharmacy & Wellness
iBehavior
Regional West Health Services
Aventura
Bic Pen
Splish Splash Car Wash
InterMountain
PSTC - Pressure Sensitive Tape Council
Smart-Girl
Maytag
Rodizio Grill
JR Pharmacy Services
Leashables
NCM
Benedict Park Place
FRx Software
CYKO