BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

IDENTITY DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Brand Refresh

See how we refreshed this incredible brand.

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

There is no other brand consultant I would rather work with than Alex Valderrama. He is strategic, perceptive and a creative force that enables companies to take a step back and think about things differently. His company was very flexible to our needs and helped drive our corporate re-branded execution. Working as an extension of our creative team, Alex motivated and managed our design team, facilitating the creative process and delivering above and beyond expectations. If you are looking to change and switch up your branded image then I highly recommend Alex and his company Cranium. They will not disappoint.

Lori L. Searls
Director of Marketing
Did we mention we have over 27 years of helping brands like these rise above their competitors?
PMI
Five Points Business District
NCM
Microsoft®
First Data
Fathom Events
Denver Housing Authority
Laser Technology
Citi Community Capital
Truven Health Analytics
Knowledge Universe®
Kinsley Meetings
Benedict Park Place
Freedom Service Dogs
JR Pharmacy Services
Basil Doc's
COPD
Aldo Leopardi
Ultimate Sailboats
Bic Pen
Spavia
PSTC - Pressure Sensitive Tape Council
iBehavior
Wells Fargo
InterMountain
Aventura
Utopia
Principal Financial
Bona
Massey Ferguson
Gates
EPS Settlements
Young Professionals of Tampa Bay
Car Wash Express
Ken's Reproductions
CYKO
Leashables
Gogo
Thomson Micromedex
FRx Software
Splish Splash Car Wash
Bright Community Trust
Regional West Health Services
Richfield Hospitality
IHS International
WhiteWave
Rodizio Grill
ElevatePoint
Santa Claran Hotel & Casino
Thombert
Smart-Girl
American Lung Association
CIRSA
Pioneer
J3K Strategies Group
Davis Islands Civic Association
Kokopelli Mexican Grill
Viaero Wireless
Studio Cabello
xybix
Maytag
Eplexity
Rashid Pharmacy & Wellness
Inline Health