BRAND STRATEGY

Defining your brand can be a difficult process. Through our proprietary brand strategy process, Cranium has helped many companies successfully launch new brands, grow their business, build strong brand recognition and create engaging customer experiences.

NAMING

Be different and stand apart from your competition. The right name should leverage your brand essence. It should define your culture and who you are. It is an opportunity to gain unique brand recognition, brand equity and to tell your own story with brand strategy.

IDENTITY DESIGN

All successful brands have one thing in common. They share an emotional connection with their customers. Cranium will help align the vision of your brand strategy with exceptional creative. Now that’s a recipe for success.

Brand Refresh

See how we refreshed this incredible brand.

Rebranding a major medical center. Cranium worked closely with the team at Regional West Health Services to rebrand the organization, create a cohesive brand, build strong brand equity, and reinforce the cohesion among both staff and patients.

There is no other brand consultant I would rather work with than Alex Valderrama. He is strategic, perceptive and a creative force that enables companies to take a step back and think about things differently. His company was very flexible to our needs and helped drive our corporate re-branded execution. Working as an extension of our creative team, Alex motivated and managed our design team, facilitating the creative process and delivering above and beyond expectations. If you are looking to change and switch up your branded image then I highly recommend Alex and his company Cranium. They will not disappoint.

Lori L. Searls
Director of Marketing
Did we mention we have over 27 years of helping brands like these rise above their competitors?
Davis Islands Civic Association
IHS International
Pioneer
Microsoft®
Basil Doc's
Leashables
Five Points Business District
Gates
Bright Community Trust
Knowledge Universe®
Rashid Pharmacy & Wellness
Wells Fargo
Fathom Events
Aldo Leopardi
Spavia
Eplexity
EPS Settlements
Maytag
PSTC - Pressure Sensitive Tape Council
InterMountain
Truven Health Analytics
iBehavior
Kinsley Meetings
Car Wash Express
WhiteWave
Bic Pen
Santa Claran Hotel & Casino
xybix
Aventura
Denver Housing Authority
CIRSA
CYKO
Thomson Micromedex
Thombert
Regional West Health Services
American Lung Association
NCM
Citi Community Capital
Pigeon Mountain Industries PMI
ElevatePoint
Freedom Service Dogs
Principal Financial
Benedict Park Place
Richfield Hospitality
J3K Strategies Group
Splish Splash Car Wash
Rodizio Grill
Viaero Wireless
Massey Ferguson
Smart-Girl
Laser Technology