About Us

Building great brands is in our DNA

Since 1989, Cranium (a brand communications agency) has helped clients from early stage to Fortune 500 create, maintain and evolve their brands. Through our proprietary process, companies have benefitted with stronger brand recognition, a clear market position, and more engaging customer experiences.

Meet The Team

Cranium, a brand communications agency, is comprised of a group of highly experienced, intelligent and creative people who produce brilliant brand strategies and outstanding creative design. Our designers have a proven track record for executing profound creative based upon strategic direction while developing designs for both print and digital media.

Alex Valderrama

Alex Valderrama

Principal // Brand Strategist

Alex Valderrama is one of the nation’s top Brand Strategists, Award-winning Designer, Author, and the Principal at Cranium. Through his unique experience working with several hundred clients, he has helped many brands lead in their industry with Business Growth, Brand Strategy and Customer Experience Design.

Alex has worked with some of Nation’s most well-known brands such as Truven Health Analytics, Principal Financial, Citi Community Capital, Massey Ferguson, Microsoft, Wells Fargo, Gates Rubber, National CineMedia, and Fathom Events. In addition, he has also worked with small businesses such as Basil Doc’s Pizza, Spavia, Santa Claran Hotel, and Aldo Leopardi just to name a few.

Alex gained his BFA at the International Academy of Design with emphasis in Visual Communications. He also achieved the honor of Summa cum laude. Alex has taught advanced branding and marketing courses at Arapahoe Community College and Metropolitan State University in Denver, Colorado. In the past, he has been the curriculum advisor to several universities as well as a mentor to both students and interns.

Alex has served as a judge for several national branding and marketing competitions. He lectures regularly on branding and marketing throughout the design community and the business sector. Alex has also served as a marketing board member and independent branding advisor for several community development projects, non-profit organizations, business groups and marketing associations. Additionally, Alex has held several board positions with the local American Institute of Graphic Arts (AIGA) and Business Marketing Association (BMA) Chapters.

Alex frequently writes about branding and his agency has received over 80 national and international awards from esteemed industry competitions such as Print Magazine, Graphics and American Corporate Identity. His work has also appeared in over 20 international publications such as: The Big Book of Logos 3; The Best of Business Card Design 5; Blue is Hot, Red is Cool; Direct Response Graphics Book; Rockport’s Letterhead; Logo Design 6 Source Book; and, Best of Brochure Design 5 just to name a few.

Cranium Advisory Board

Andy Kamlet

Andy Kamlet

Advisory Board // Marketing and Business Management

Andy’s background includes more than 30 years of vast marketing and business management experience across a variety of industries, including advertising services, software development, database marketing, financial services and Internet services. Now working with companies from startups through late stage growth, he is focusing his knowledge and expertise on helping these enterprises grow revenues through market expansion, new product introductions and positioning, new business development and channel management. Before founding J3K Strategies Group, Andy was the general manager for Data Products at KBM Group Data Services, where he grew group revenues over fifty percent, while maintaining healthy profit margins. Prior to joining KBM Group, Andy was a director of marketing with Microsoft Corporation, where he led product management initiatives for Microsoft’s business intelligence and performance management endeavors. He joined Microsoft through its acquisition of FRx Software where he served as vice president of marketing.

Andy has held senior-level product management and marketing positions for Exodus Communications, Experian, Metromail, RR Donnelley, Customer Insight Company, First Financial Management Corporation and Mid-Continent Computer Services. Andy holds a BS in Business Administration from Drake University and received his MBA from the University of Colorado, Executive Programs.

Chris Scherpenseel

Chris Scherpenseel

Advisory Board // Business Financial

Chris provides strategic and financial consulting to early stage and mid-market companies. His expertise includes business plan development, raising capital and helping guide businesses to improved financial performance. Many of his consulting engagements involve developing lead generation programs, establishing financial metrics and streamlining operations for improved profitability.

Until 2007, he was president and CEO of FRx Software Corporation, a $28 million Microsoft subsidiary. FRx was a leading provider of financial reporting and business intelligence applications for the mid-market. During his tenure at FRx, Chris led the company through significant revenue and profitability growth; culminating in the sale of the company to Great Plains Software (Microsoft) for $75 million in March 2000.

Chris is a licensed certified public accountant and is a fellow member of the Colorado Society of CPAs (CSCPA) and the American Institute of CPAs (AICPA). He earned his bachelor’s degree in accounting from the University of Colorado at Boulder and a master’s degree in finance from Colorado State University. Chris also teaches economics as an adjunct professor at a local college. p: 303.885.3370

David Schachter

David Schachter

Advisory Board // Intellectual Property

David N. Schachter advises emerging and established businesses on Intellectual Property protection and general commercial matters, including technology transactions, formal IP protection, enforcement of IP rights, e-commerce and litigation at Fennemore Craig Law Firm. He also provides specialized advice in newly developing areas of commerce, including the Internet, cloud services, domain disputes, e-commerce, electronic sabotage, electronic signatures and wireless communications. David writes the regular Legal Bytes column for the Denver Business Journal, and is a frequent speaker and writer on areas of emerging interest in technology, intellectual property and the digital age.

He has been in practice for over 33 years, gained his initial experience in Silicon Valley, where he co-founded one of the first small firms focusing on computer law in the mid 1980’s. As a Denver native, David returned in 1995 and continues to serve clients ranging from start-ups to Fortune 500 companies.

In addition, David frequently lectures on IP topics to trade groups and professional organizations. He also created the LEGAL BYTES column for the Denver Business Journal, which he has written bi-monthly since 1996.

Jeff Bernard

Jeff Bernard

Advisory Board // Commercial Real Estate

Jeff is truly one of the most experienced commercial real estate professionals in the Denver Area and most likely in the State of Colorado. He provides expert real estate advice to many small to medium-sized businesses.

Jeff is the CEO at Bernard Real Estate Advisors, a real estate consulting company specializing in commercial investment and development. He also founded Co1 Labs, a collaborative workspace.

Jeff earned his Masters of Business Administration from Regis University and also earned his BSBA from the University of Phoenix, both from which he graduated with honors. Jeff has served on numerous boards to include the Denver Board of Realtors as the President from 2005-2006, National Association of REALTORS as an Executive Board of Director from 2004-2007and more. In addition he was named REALTOR of the Year in 2007.