News / Blog

Written by Alex Valderrama, Founder and Principal of Cranium Agency This article was originally written for the World CSR Congress 6th edition. There is an uncanny ability for most consumers to quickly read into a company brand and decide whether the product or service is right for...

Most companies spend a significant amount of time creating their “Secret Sauce” primarily in the development of their product or service. This can take a lot of time and money.  Defining the “Secret Sauce” for your branding, marketing and sales is often overlooked and a...

A new Rembrandt painting was unveiled in Amsterdam using technology and data. Referred to as “The Next Rembrandt” this painting was made from data gathered from Rembrandt’s previous paintings. This painting used deep learning algorithms and facial recognition techniques with over 148 million pixels. Take...

DENVER (June 2016) – Cranium Agency announces they recently were brought on by BikeDenver to assist them with their brand strategy refinement. In addition, Cranium Agency has developed messaging, a clear market position and creative for a membership campaign that will bring both new members and businesses...

Written by Alex Valderrama, Partner, Cranium Studio There is a lot that goes into choosing the right name for your business, product, or service. A clear articulation of the brand, who it supports, and the competitive landscape are a few main factors that should be...

The design firm Atelier Martino & Jana were instrumental in crafting a unique approach to design and implementing a visual language that truly captures the brand essence of the city of Porto. Watch this very creative video and then follow the link to their Behance...

Have you ever wondered what makes a great brand? The answer can be found deep in the brand purpose. This is where it all begins. Every strong brand has a purpose and every customer has a need. There are many brands – Volvo which manufactures...

Historically, many companies fail within the first couple of years. The reasons are varied due to many factors such as lack of funding, poor management, inadequate resources, incompetence, etc. The legacy of a brand is unique to each individual company. Sometimes a brand will outlive...

Created for the History Channel, Plazma Design pulled off an amazing video, Great Martian War. The integration of real-life footage along with their expertise and special effects are remarkable. Created for the History Channel's 100th Anniversary, the Great Martian War tells the story of catastrophic events when...

Animated videos are an excellent way to capture your customer's attention. They can be used to support a new brand launch, brand message and communicate a sometimes complex offer in a very simple way. A recent report by Cisco's Visual Networking Index indicates that "By 2019, 80% of...

This short video is very insightful and should be seen by all graphic designers, branding experts, marketing professionals and anyone else in charge of a company's brand message....

Written by Alex Valderrama, Founder and Principal of Cranium Agency Starting a new company has many challenges, and the feeling of being overwhelmed is most likely the reason most people give up on their dream. It is much easier to fail than it is to succeed. Failure comes in...