Truven Health Analytics

Brand Revitalization

Truven Health Analytics

The Work

Truven Health Analytics helps customers improve healthcare quality, access and reduce costs. Their analytic strength arises from real world experience and scientific training. It is fueled by the broadest and deepest data access in the private sector – and reinforced by their healthcare know-how. This powerful combination allows Truven to guide their customers to meeting and even exceeding their improvement goals.

Based on in-depth research, Cranium Agency defined a clear articulation of the existing brand and developed a strategy to launch the newly revitalized brand. With a clear strategy in place, we then worked with the internal Truven team to define the new brand platform and position in the marketplace. Cranium Agency helped to shape the new brand with well-defined brand tools and compelling tactful items through the development of external visual communications.

Cranium Agency helped Truven Health Analytics integrate a clear, concise brand message and a new identity. We worked extensively with Truven’s internal marketing team to refine the new brand throughout the company. Truven Health Analytics emerged with a stronger brand presence, a larger market share, and a unique brand with solid equity in their market.